Clinamen

This piece in the Guardian breaks down Radiohead's possible profits from In Rainbows - an album that allowed fans to name their own price.

Some years ago, William Fisher of Stanford University published some interesting data on the cost structure of CDs. According to his figures, the retailer's slice of the CD is 38 per cent, while distributors take 8 per cent and marketing another 8 per cent.

The artist, in contrast, typically gets only 12 per cent and the music publisher 4 per cent. So the maximum Radiohead would get from a conventionally marketed CD priced at £8 is actually £1.28 - which, coincidentally, is almost exactly what Comscore thinks they got from their online experiment.