Slashdot reports that Radiohead did okay with their stunt to let customers set their own price for their In Rainbows album (quote from Comscore):
"During the first 29 days of October, 1.2 million people worldwide visited the 'In Rainbows' site, with a significant percentage of visitors ultimately downloading the album. The study showed that 38 percent of global downloaders of the album willingly paid to do so, with the remaining 62 percent choosing to pay nothing... Of those who were willing to pay, the largest percentage (17 percent) paid less than $4. However, a significant percentage (12 percent) were willing to pay between $8-$12, or approximately the cost to download a typical album via iTunes, and these consumers accounted for more than half (52 percent) of all sales in dollars."
My name is Jim Brown. I'm a Ph.D. Candidate in English at the University of Texas, specializing in Digital Literacies and Literatures. I maintain four blogs, and you can see all of my blog writings by viewing this RSS feed. The name of this blog is explained in this post from January 2008.

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