New Radiohead Album: Name Your Price

Radiohead has been teasing the music blogs and the leering press for weeks about the album they're set to release. They've finally announced the date, but the kicker is that they'll only be releasing the album on their website. You can buy the physical CD (comes with some extra stuff), or you can download from their site. The best part: you pick the price. As a friend of mine notes:

The consensus seems to be that this is a pretty amazing step, a pretty amazing fuck you to the music industry: one of the biggest bands in the world releasing an unannounced album without the support of a record company through their site for whatever price the customer chooses. Regardless of whether or not you're a fan, it will be interesting to see what kind of ripples this sends out through the industry.

Yes, that's right...you choose the price. When you pre-order the album, the price is listed as "it's up to you." You fill in the price.