This response was written for Diane Davis' "Performative Rhetorics" course
In the chapter “Analytic Speech: From General to Restricted Rhetoric” of his 1993 book The Emotional Tie: Psychoanalysis, Mimesis, and Affect, Mikkel Borch-Jacobson outlines a trajectory within rhetorical studies that oscillates between the field’s emphasis on primary and secondary rhetoric, the poles of an impressive and expressive rhetoric. He aligns primary rhetoric, or the impressive pole, with the considerations of rhetoric as an “art of persuasion,” whereas the more restricted secondary and expressive form encompasses the “art of speaking well.” Borch-Jacobson’s goal is to reopen a space within rhetorical studies to account for affect, the intangible effects of impressive rhetoric within communication that since Plato have been held in a position of distrust because of a lack of technē that can be applied to its understanding. But, as Borch-Jacobson claims, psychoanalytic theory as developed in the 20th century under Freud offers the possibility for an applicable technique that may help account for rhetorical affect. The problem, however, is that that “psychoanalytic ‘rhetoric’…is in reality restricted rhetoric, rhetoric restricted to figures of speaking well (or, in this case, the impossibility of speaking well), and also, therefore, language amputated from its effective, pragmatic, or persuasive dimension” (64). So Borch-Jocabson’s goal it two-fold: 1) to expand the scope of rhetorical studies by moving it from a restricted rhetoric of simply expressive analysis to a general rhetoric that can account for the affective qualities of communication; 2) to reclaim psychoanalysis as a model for understanding and analyzing the impressive effects of affect within persuasive rhetoric. This move requires that we look beyond the Lacanian Symbolic of linguistic analysis to an understanding of affective power of the Zauberwort that “designates a power which is not that of the truth, not a knowledge” (68) or even “the self-knowledge of consciousness” (69). Rather, psychoanalytic rhetoric should attempt to provide a method for uncovering the unconscious influence of affect. Yet, even as he acknowledges the need for psychoanalysis to provide such a technique, he recognizes that actual affectability is not induced, but at best invoked: “Paradoxically, the phenomenon of transference reveals that the influence of the hypnotist and/or analyist is based not on a particular technique or power, but rather on an a priori affectability (a “spontaneous receptivity”) in the patient – that is to say, on the rhetoricity of the affect as such, a rheotoricity anterior to any verbal persuasion and also any metaphoric expression of passions” (71). It seems that it is the engagement with the rhetorical situation that allows affectability to arise and affect to be realized. We may even recover Lacan from Borch-Jacobson’s restrictive rhetoric by allowing that it is the subject’s break from wholeness and entrance into the Symbolic that opens the capacity to affect by entering into a constant discourse that is always based upon lack – what cannot be regained, expressed, re-realized from the mythic position of wholeness. The entrance into the Symbolic is the forced acceptance of a rhetoric based on alterity and a necessary openness of communication, the affective receptivity that is perhaps not spontaneous but always functioning and waiting to be filled (though always insufficiently and in constant adjustment).
Recent comments
2 years 10 weeks ago